How Do I Choose The Right Foundation? Understanding Coverage

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Do you know what foundation coverage is right for you? We’re here to help you decode the meanings behind some of the more common terms when trying to find what foundation coverage suits you best.

Describes the opacity and transparency of makeup.

Sheer Coverage:

• Most transparent
• Minimizes discoloration and lightly evens skin tone
• Gives appearance of no foundation
• Provides a more natural look
• Very lightweight
• Pigment content of 8-13%

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Light Coverage:

• Covers blotchiness
• Covers unevenness in the skin
• Pigment content of 13-18%

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Medium Coverage:

• Smooth coverage that does not shift or settle into lines of the face
• Pigment content of 18-23%
• Works well for combining two or more shades
• Works for most skin types,
• Thicker concentration
• Provides more coverage than liquid foundation
• Minimal quantity required
• Perfect for those with dry or mature skin
• increased hydration helps skin looks soft and smooth

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Full Coverage:

• Opaque coverage
• Typically referred to as camouflage or corrective makeup
• Pigment content typically 23% – 35%
• HD performance makeup can contain up to 50% pigment.

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