How Do I Choose The Right Foundation? Understanding Formulation

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Do you know what foundation formula is right for you? We’re here to help you decode the meanings behind some of the common formulations for foundation.

Cream Foundation:

• Thicker concentration
• Provides more coverage than liquid foundation
• Minimal quantity required
• Perfect for those with dry or mature skin
• increased hydration helps skin looks soft and smooth

Liquid Foundation:

• Flexible and provides a natural look
• Works well for combining two or more shades
• Works for most skin types,
• Thicker concentration
• Provides more coverage than liquid foundation
• Minimal quantity required
• Perfect for those with dry or mature skin
• increased hydration helps skin looks soft and smooth

Mineral:

• Does not include fragrances, preservatives, alcohol, oils, or chemical dyes
• Typically in powder form
• Perfect for acne prone, sensitive, or oily skin due to lightweight feel and buildable coverage
• Made mostly of inert minerals, also tends to accentuate fine lines.

Mousse:

• Liquid air-whipped foundation
• Provides heavy coverage but tends to be matte and weightless
• Best for those looking for smooth texture, such as dry, sensitive, or mature skin

Powder:

• Pressed, dry makeup typically with a silky matte finish
• Tends to offer sheer to medium coverage
• Perfect for normal to oily skin
• Helps to control shine
• Illuminating or matte

Stick:

• Delivers more product and thorough coverage
• Provides extra coverage but has a drier consistency
• Perfect for normal or slightly oily skin

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