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DIOR has launched their new Rouge Premier collection just in time for the 2023 Holiday season. The limited-edition collection is available now with products ranging in price from $185 to $580. It includes a haute couture lipstick, a pocket mirror and lip brush and features the collaboration of Dior and French artisanal workshop Bernardaud.
OFFICIAL RELEASE DATE: OCTOBER 12th 2023
WHERE TO BUY: DIOR
ROUGE PREMIER HAUTE COUTURE LIPSTICK
CASE PRICE: $516
REFILL PRICE: $64
The quintessence of haute couture lipstick, Rouge Premier offers the ultimate experience of refinement in a precious ceramic case.
A luminous matte finish and intense color are the defining characteristics of this Dior lipstick with a formula infused with 24K gold and revitalizing red hibiscus flower extract. Lips are luminous and appear smooth and full. The teardrop-shaped bullet of Rouge Premier, the perfect fit for the lips, enables a comfortable and sensorial application.
Designed like a piece of jewelry, the Rouge Premier lipstick is refillable. The ceramic and 18K gold-dipped metal case is the work of an unprecedented collaboration between the House of Dior and the French artisanal workshop Bernardaud, which has perpetuated the art of hand-crafting Limoges porcelain since 1863. An authentic piece to pass down through the generations, this Dior makeup masterpiece integrates the timeless style signatures of the House of Dior, from the oval shape to the toile de Jouy pattern. This precious object is available exclusively on dior.com and in Dior boutiques.
A range of 12 shades, created by Peter Philips, Creative and Image Director for Dior Makeup. Available in a luminous matte finish, these timeless shades are inspired by the haute couture heritage of the House of Dior.
- 001 Rouge Premier 1
- 002 Rouge Premier 2
- 003 Rouge Premier 3
- 004 Rouge Premier 4
- 005 Rouge Premier 5
- 006 Rouge Premier 6
- 007 Rouge Premier 7
- 008 Rouge Premier 8
- 009 Rouge Premier 9
- 010 Rouge Premier 10
- 011 Rouge Premier 11
- 012 Rouge Premier 12
SHOP AT: DIOR
ROUGE PREMIER Pocket Mirror
The ultimate accessory in the makeup ritual, this mirror allows for precision application of Rouge Premier haute couture lipstick. An enduring objet d’art, it completes the ritual and reflects the lips dressed in Rouge Premier.
Made of ceramic and adorned with the same toile de Jouy motif as the lipstick case, this mirror was created in collaboration with the century-old artisanal ceramic workshop Bernardaud, established in Limoges since 1863.
Meticulously designed down to the last detail, from its iconic oval shape to its 18K gold-dipped trim, it is an equally elegant and practical accessory. Stored in its cotton pouch, it can be taken with you wherever you go. The Rouge Premier pocket mirror is available exclusively on dior.com and in a selection of Dior boutiques.DIOR
SHOP AT: DIOR
ROUGE PREMIER Lip Brush
To apply Rouge Premier, the haute couture Dior lipstick, the House of Dior has crafted an exceptional ceramic makeup brush.
Product of the collaboration between the House of Dior and the French artisanal ceramic workshop Bernardaud, this most refined makeup accessory allows for the even and intuitive application of color on lips. It facilitates precise application, hugging the lips and accurately defining the Cupid’s bow.
The ceramic handle of this lip brush is adorned with the same pattern as the lipstick case, the historic toile de Jouy décor of the boutique at 30 Avenue Montaigne. Its golden trim and the oval shape of its handle, dear to the House of Dior’s heritage, help make this accessory such an enduring piece of art. The Rouge Premier makeup brush is available exclusively on dior.com and in a selection of Dior boutiques.DIOR