Vieve The Essential Collection

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Makeup Artist Jamie Genevieve has just released the first collection from her new brand Vieve and we’ve got all the details!  The Essential Collection features products ranging in price from £15 to £43.  Check out more details about the release below!

Official Release Date: November 2020

Where To Buy: Vieve + Cult Beauty

The Essential Eye Palette £43

Brand Description:

Boasting everything you need to create the cut-crease that Jamie Genevieve is known for, The Essential Eye Palette boasts a modern take on versatile, everyday neutrals – boasting warm tones of seven mattes and three multi-dimensional shimmers.

An essential addition to your eye-adorning wardrobe, this palette offers high-performance, buildable, blendable, buttery pigments that allow you to create a whole range of looks – from subtle washes of tan nude via ‘Buff’ to full, golden, smoky glam via ‘Karat’, ‘Delicious’ and ‘Goodnight’. The malleable mix of finishes and colours encourages you to experiment and play – so you can find your own personal style with confidence.

Where To Buy: Vieve + Cult Beauty

Modern Matte Lipstick £19

Brand Description:

A key part of the brand’s signature hero collection (which prides itself in bursting with versatile nudes in ‘a modern take on neutrals’), the Modern Matte Lipstick is a non-negotiable addition to your make up arsenal.

Soft, comfortable and highly pigmented, the hydrating formula is an absolute delight to use – imparting intense, bold, matte colour without making lips look flat or dry. For a lighter look, you can even apply this with a less-traditional blot of the finger – leaving you with a delicate tint that looks fresh and oh-so kissable. Blendable, buildable and never flaky, choose from five light-to-dark nudes: ‘Treasure’, ‘VIEVE’, ‘Comin’ in Haute’, ‘Ninetease’ and ‘Power Suit’.

Where To Buy: Vieve + Cult Beauty

Nova Glow Highlighter £27

Brand Description:

Described as delivering ‘straight up glow’, the Nova Glow Highlighters come in pressed powder form – without leaving any tell-tale signs of powder residue. Dew-ing it right, the result is a clean, ethereal sheen that looks sun-kissed, healthy and irresistibly glam.

Lending skin with a dewy and radiant bounce, each shade (there are three! ‘Bijou’, ‘Holy Chic’ and ‘Riches’) gleams with liquid-like power. Suitable for both your face and body, use these highlighting heroes for the ultimate lesson in illumination – whether you prefer a frosted, colourless look, a hint of champagne or an all-out golden glow.  

Where To Buy: Vieve + Cult Beauty

Modern Lip Definer £15

Brand Description:

The epitome of understated, contemporary glamour, try a Modern Lip Definer to define (of course!), transform and adorn your luscious lips.

Whether you fancy upgrading a simple lipstick look or want to cheat your lip shape into something more befitting your mood, these multipurpose pencils come with tips and tricks from Jamie Genevieve herself – ready and raring to help you overhaul or enhance. A startling contradiction, these lip-lovers are long-lasting and highly pigmented, yet blendable and oh-so creamy. Available in a plethora of mouth-watering, light and dark nudes (with correspondingly memorable names!) choose between ‘Rumour’, ‘Bark’, ‘Brat’, ‘Velvet Sands’ or ‘Tailored’.

Where To Buy: Vieve + Cult Beauty

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