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Just Launched! New Makeup This Week

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e.l.f. cosmetics

From affordable skincare to colored mascaras and more, take a peek at some of the latest collections that launched this week!


Fourth Ray Beauty Reset Collection Detox

Fourth Ray Beauty: Reset Collection

Release Date: January 21, 2019

  • Clean Slate Foaming Exfoliator
  • The Big Detox Mud Mask
  • After Hours Detox Face Oil

Colourpop BFF Mascara

Colourpop: BFF Mascara

Release Date: January 24, 2019

  • Black On Black
  • Blue Ya Mind
  • Kiss N’ Teal
  • Left On Red
  • Pink Inc.
  • Purple Prose
  • Yellow Goodbye

Ofra To Me Collection

OFRA: To: Me Collection

Release Date: January 24, 2019

  • Feelin’ Myself Highlighter Palette
  • Mini Liquid Lipsticks
  • Rendezvous Liquid Lipstick
  • Rose Makeup Fixer
  • Fro-zay Peel off Mask
  • Rose Moisturizing Lipstick

KKW Beauty Classic Red Creme Lipstick and Lip Liner

KKW Beauty – Classic Red Crème Lipstick and Lip Liner

Release Date: January 25, 2019

  • Classic Red Lipstick
  • Red 1 Lipliner

Stay tuned this week as we’ll deep dive into each of the collections. Have you purchased any of these products yet? Let us know in the comments!

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Kevyn Aucoin Beauty