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Fenty Beauty has just released their new Pro Filt’r Fluid Flex Natural Matte Longwear Foundation available now in 50 shades. The foundation is described as a natural matte with a skin-like finish. It is available now and priced at $48.
OFFICIAL RELEASE DATE: SEPTEMBER 2026
WHERE TO BUY: FENTY BEAUTY + SELFRIDGES + SEPHORA + ULTA BEAUTY + HARVEY NICHOLS
Fenty Beauty Pro Filt’r Fluid Flex Natural Matte Longwear Foundation
$48.00
Made to move with you: A buildable, lightweight foundation in a natural matte finish that’s extreme longwear and resists creasing—in 50 all-new shades to match more undertones. This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)motion without creasing or settling—no matter if you smile, cry or smooch. Its medium, buildable coverage delivers a natural matte finish that looks like skin and feels like nothing. Inspired by years of consumer notes, Rihanna took her original shade range back and started from scratch—fine-tuning undertones, creating more neutrals and testing all around the world. Now, more skin tones than ever can find their Fenty fit shade match in her best 50-shade range yet.
