Brand Launch! Introducing WYN Beauty by Serena Williams

WYN BEAUTY Featuring You Hydrating Skin Enhancing Tint SPF 30 enhances skin with buildable coverage and a naturally radiant finish. Formulated with invisible sun protection and the Truly Unstoppable HydraComplex, the lightweight formula delivers up to 72 hours of hydration. Available in 36 shades.

• Refreshing gel-cream texture feels lightweight, is easy to blend, and lets skin shine through
• Invisible broad-spectrum UVA/UVB protection shields skin from the sun, blue light, and pollution with zero white cast
• Truly Unstoppable HydraComplex for up to 72h hydration

WYN BEAUTY Word of Mouth Max Comfort Matte Lipstick envelops lips in bold color with a comfortable matte finish that delivers up to 24 hours of hydration.

• 10 shades with full-coverage, matte color payoff in one swipe
• Hydration complex and other natural moisturizing factors locks in hydration all day

Shades Include:

• RECITE (muted cayenne​)
• BRAVE (mauve brown​)
• EXPLAIN (rosey brown)
• CHEER (warm rose​)
• GREET (rich brown​)
• DEBATE (deep red​)
• DARE (ruby red​)
• EXPRESS (vibrant rose​)
• TELL (plum rose​)
• AMPED (berry​)

WYN BEAUTY MVP: Most Versatile Pigment Multifunction Lip & Cheek Color provides buildable, longwear color with a natural, satin finish. The smudge-resistant gel formula blends smoothly. The Truly Unstoppable HydraComplex delivers up to 72 hours of hydration.

• 8 buildable shades for lips and cheeks with a natural finish
• Truly Unstoppable HydraComplex for up to 72h hydration
• Blends seamlessly with fingers or a brush
• Coconut-Derived Texturizing Agent creates a silky, lightweight texture
• Plant-Based Squalane maintains moisture balance and locks in hydration

Shades Include:

• CROSS (rose brown)
• ADVANCE (plum berry)
• PULL (bright pink)
• PUSH (hot coral)
• CHARGE (muted brick red)
• SOAR (neutral pink)
• ARRIVE (rich rose)
• GO (muted mauve)

WYN BEAUTY Say Everything Max Intensity Featherweight Lipstick coats lips in impactful color that feels like you’re wearing nothing at all. The hydrating formula delivers full-coverage color in a satin finish that sets beautifully and glides on with ease.

• 10 weightless shades with stunning color payoff in one swipe
• Formulation significantly increases skin hydration and keeps lips moisturized over time preventing water loss
• Featherlight, mattifying powders impart a gliding, silky application without drying the lips
• Ultra-dense pure pigments for total coverage in just one swipe

Shades Include:

• WHISPER (rosey nude)
• ANNOUNCE (rich deep brown)
• SPEAK (mauve)
• ASK (sepia)
• TEACH (muted rose)
• SING (nude pink)
• IGNITE (cayenne)
• SPARK (candy apple red)
• CHALLENGE (deep berry)
• SHOUT (magenta)

WYN BEAUTY Nothing To See Soft Matte Creamy Concealer provides buildable, medium coverage with a soft-matte finish in 20 shades. The cream-to-powder longwear formula blends seamlessly, while the Truly Unstoppable HydraComplex delivers up to 72 hours of hydration.

• Instantly brightens and covers under eyes, dark spots, and blemishes
• Truly Unstoppable HydraComplex for up to 72hr hydration
• Botanical complex helps improve skin’s texture over time
• Blendable cream-to-powder formula creates a soft-focus effect that feels lightweight and silky all day

WYN BEAUTY Big Vision Lengthening & Defining Tubing Mascara coats eyelashes in tubing technology for maximum length and definition. The double-arched brush ensures lashes are coated from root to tip in the flake-resistant and smudge-resistant formula for up to 24 hours.

• Conic polymer tubing technology lengthens and enhances each individual lash from root to tip
• Arched, double-comb brush ensures each lash is defined
• Mess free removal with warm water

WYN BEAUTY No Words Needed Lip Serum helps hydrate lips for up to 24 hours. The lightweight, never sticky formula soften lips with a comfortable, high-shine finish.

• Translucent shade with a subtle, not sticky, shine works on all skin tones
• Up to 24h hydration
• Helps with firmness and smoothness of lips
• Wild Mango Butter, Jojoba Oil, and Karitè Butter help hydrate lips
• Antioxidant-rich Vitamin E

WYN BEAUTY Taking Shape Brow Shading Pencil frames and defines eyebrows with its flexible hold formula and grooming spoolie. The versatile triangle tip creates fine, hair-like strokes and shades sparse eyebrows without tugging.

• Vitamin E and Argan Oil help condition brow hair
• Triangle tip makes it easy to draw fine lines and shade in sparse areas
• Spoolie end lets you groom and fluff brows
• Blendable wax formula glides on and stays put

Shades Include:

• Dark Brown
• Taupe
• Blonde

WYN BEAUTY Glideline Waterproof Liquid Eyeliner draws powerfully pigmented black lines with an ultra-precise felt tip applicator for 24-hour, waterproof, smudge-proof, and sweat-resistant wear. The quick-drying, carbon-free formula provides a semi-matte finish.

• Precise felt tip pen delivers a smooth, intense application
• The deepest, carbon-free black pigment with a semi-matte finish

WYN BEAUTY Glideline Longwear Eye Pencil provides impactful, transfer-resistant color. The longwear eyeliner formula glides on smoothly without tugging. All-in-one liner includes sponge-tip applicator and sharpener to create precise lines and smokey looks with ease.

• Intense, true black color payoff that wears all day or all night
• Glides without skipping or tugging
• Built-in sharpener and smudger for an all-in-one tool