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Smashbox has launched a collaboration with fashion designer Christian Cowan for the 2023 holiday season. The collection features sets of cruelty-free and vegan makeup products, including eye shadows, lipsticks, and full-look makeup, ranging in price from $25 to $45. The lineup includes neutrals and bold color shades curated by Cowan, suitable for the holiday season and beyond.


OFFICIAL RELEASE DATE: OCTOBER 1st 2023
WHERE TO BUY: SMASHBOX + MACYS
A cruelty-free eye shadow palette featuring 12 matte, metallic and shimmery shades. Curated by fashion designer Christian Cowan, this limited-edition palette includes a range of tones—from subtle neutrals to bold pops of color—for nailing iconic looks through the holiday season and beyond.
SMASHBOX


SHOP AT: SMASHBOX + MACYS
A matte lipstick set featuring four mini Always On Liquid Lipsticks. Curated by fashion designer Christian Cowan, this limited-edition lineup features impossibly rich shades that’ll take you through the holiday season and beyond. Featuring a precision tip for lining and filling lips, this water-resistant lipstick stays plush and won’t cake, bleed, or feather for eight hours. It’s also non-drying, vegan, and cruelty-free.
Set Includes:
SMASHBOX
- Driver’s Seat (warm pink)
- Big Spender (rose)
- Bang-bang (yellow red)
- Miss Conduct (deep/warm plum)
SHOP AT: SMASHBOX + MACYS
A full-look set featuring four of our makeup essentials. Curated by fashion designer Christian Cowan, this limited-edition lineup makes it easy to achieve elevated looks through the holiday season and beyond. The bestselling, vegan Original Photo Finish Smooth & Blur Primer helps makeup glide on, stay fresh, and last longer. The vegan and primer-infused Always On Shimmer Cream Shadow blends easily and delivers shimmer-loaded color that stays fade-resistant for 24 hours. The Super Fan Mascara gives lashes a fanned-out look without smudging or flaking. The Always On Liquid Lipstick delivers rich matte color that stays plush for up to eight hours. This assortment is cruelty-free.
Set Includes:
SMASHBOX
- Mini The Original Photo Finish Smooth & Blur Primer: 0.34 fl. oz. liq. / 10 ml
- Full-size Always On Shimmer Cream Shadow in Bronze Shimmer (brown with bronze pearl): 0.34 fl. oz. liq. / 10 ml
- Mini Super Fan Mascara in Black: 0.17 fl oz. liq. / 5 ml
- Mini Always On Liquid Lipstick in Bawse (deep red): 0.03 fl. oz. liq. / 0.9 ml
SHOP AT: SMASHBOX + MACYS
An eye makeup set featuring a mini Always On Gel Liner and full-size Super Fan Mascara. Curated by fashion designer Christian Cowan, this limited-edition duo is perfect for creating drama that’ll go through the holiday season and beyond. The waterproof gel pencil glides on easily, leaving behind super-saturated color that stays for 24 hours. The mascara provides buildable lift, length and fullness that lasts for up to 12 hours. Both are cruelty-free and won’t smudge or flake.
Set Includes:
SMASHBOX
- Mini Always On Gel Liner in Fishnet (black): poids net wt. 0.02 oz. / 0.8 g
- Full-size Super Fan Mascara in Black: .34 fl. oz. liq. / 10 ml
SHOP AT: SMASHBOX + MACYS
A glow-to makeup set featuring a mini Photo Finish Primerizer+ Hydrating Primer and full-size BECCA Shimmering Skin Perfector™ Pressed Highlighter. Curated by fashion designer Christian Cowan, this limited-edition duo includes everything you need to master that effortlessly luminous look through the holiday season and beyond. Our vegan makeup primer helps makeup glide on and look better for longer. It delivers a fresh, healthy look with a dewy finish and 72-hour hydration with Triple Hyaluronic Acid. The creamy powder highlighter veils skin in a soft pearlized glow with a lustrous velvet finish. Both are cruelty-free.
Set Includes:
SMASHBOX
- Mini Photo Finish Primerizer+ Hydrating Primer: 0.34 fl. oz. liq. / 10 ml
- Full-size BECCA Shimmering Skin Perfector™ Pressed Highlighter in Champagne Pop (BECCA’s bestselling shade, a soft gold with pinky-peach pearl): poids net wt. .24 oz. / 7 g
SHOP AT: SMASHBOX + MACYS
A limited-edition makeup set featuring a full-size The Original Photo Finish Smooth & Blur Primer and mini Photo Finish Endurance Breathable Setting Spray. Curated by fashion designer Christian Cowan, this duo locks in your look, all night long. Our bestselling face primer helps makeup glide on, stay fresh, and last longer while delivering a soft-focus finish. The alcohol-free setting spray helps keep your makeup waterproof and transfer-, sweat- and humidity-resistant. It also hydrates skin for 16 hours. Both are vegan, cruelty-free, and appropriate for all skin types.
Set Includes:
SMASHBOX
- Full-size The Original Photo Finish Smooth & Blur Primer: 1 fl. oz. liq. / 30 ml
- Mini Photo Finish Endurance Breathable Setting Spray: 1 fl. oz. liq. / 30 ml
SHOP AT: SMASHBOX + MACYS
A limited-edition makeup set featuring mini versions of The Original Photo Finish Smooth & Blur Primer and Photo Finish Endurance Breathable Setting Spray. Curated by fashion designer Christian Cowan, this travel-sized duo helps you get your chic together and make it last through the holiday season and beyond. Our bestselling face primer helps makeup glide on, stay fresh, and last longer while delivering a soft-focus finish. The alcohol-free setting spray helps keep your makeup waterproof and transfer-, sweat- and humidity-resistant. It also hydrates skin for 16 hours. Both are vegan, cruelty-free, and appropriate for all skin types.
Set Includes:
SMASHBOX
- Mini The Original Photo Finish Smooth & Blur Primer: 0.34 fl. oz. liq. / 10 ml
- Mini Photo Finish Endurance Breathable Setting Spray: 1 fl. oz. liq. / 30 ml