Sneak Peek! E.L.F. Cosmetics Game Up Collection

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ELF has just released an exclusive preview of their new Game Up Collection and we’ve got all the details!  The collection features products and sets ranging in price from $6 to $15.

OFFICIAL RELEASE DATE: JULY 2022
WHERE TO BUY: ELF COSMETICS + ULTA BEAUTY

GAME UP READY TO PLAY EYESHADOW PALETTE


A limited-edition 10-color matte and shimmer eyeshadow palette from our new Game Up collection inspired by our favorite video games.

ELF COSMETICS

BRAND DESCRIPTION

  • 10-piece eyeshadow palette inspired by the vibrant glow of your screen
  • Mix of matte and metallic eyeshadow shades
  • Ultra-pigmented, blendable color to create endless looks
  • Smooth, creamy formula for an easy application
  • Limited edition

Ready to play IRL? You’ll feel like you just stepped into your favorite game with our limited-edition, Ready To Play Eyeshadow Palette, which lets you create endless graphic eye looks. Inspired by the vibrant glow of your screen, 10 high-pigment colors come in a range of matte, shimmer, and metallic finishes for expert mixing and matching. The creamy powder eyeshadow formula offers a smooth, easy application, so you can get into glam gamer mode effortlessly.

GAME UP BONUS POINTS LIP GLOSS MASK


A limited-edition leave-on lip mask with hyaluronic acid that reveals softer, smoother, and more hydrated lips while delivering a hint of glossy color.

ELF COSMETICS

BRAND DESCRIPTION

  • Leave-on gel formula works to hydrate lips
  • Reveals a softer, smoother pout
  • Lip mask infused with Hyaluronic Acid
  • Delivers a sheer hint of color
  • Energizing scent
  • Limited edition

Dry lips need a reboot? Part of our limited-edition Game Up collection, Bonus Points Lip Gloss Mask with Hyaluronic Acid will keep your pout well-hydrated while delivering a sheer hint of glossy color. Apply a generous, even layer to clean, dry lips to quench dryness and reveal a softer, smoother pucker. Bonus points for the luscious flavor and scent!

Shades Include:

  • Hidden Treasure
  • Blue Rush
  • Royal Peach
  • Next Level

GAME UP EXTRA LIFE KIT


A limited-edition set of makeup accessories & tools and face gems for applying and leveling up your makeup look, inspired by your favorite video games.

ELF COSMETICS

BRAND DESCRIPTION

  • Limited-edition eye brushes create endless game face designs
  • Face gems easily apply to your face, body, and nails
  • Plush, heart-shaped face makeup sponge applies and blends complexion products

Get your game face on with the limited-edition Extra Life Kit, part of our Game Up collection inspired by our favorite games. Give your look extra life with three pro eye makeup brushes, a heart-shaped beauty sponge, and high-shine face gems to really step up your game.

KIT INCLUDES:

  • Angled Eyeliner Brush – Creates an even, accurate line
  • Blending Eye Brush – Adds depth in the creases and blends eyeshadow
  • Smudge Brush – Smooths, blends, and smudges color along the lash line
  • Face Sponge – Use wet or dry to apply and blend your favorite products for a soft finish
  • Face Gems – Add extra life to your face, body, and nails

GAME UP EYE WIN EYELINER POT


A creamy, colorful, smudge- and crease-resistant eyeliner from our limited-edition Game Up collection.

ELF COSMETICS

BRAND DESCRIPTION

  • High pigment, vibrant shades create eye-catching looks
  • Smooth, creamy formula
  • Can be applied along lash line or to create a graphic eye
  • Easy lining application with our Angled Eye Brush
  • Smudge- and crease-resistant for long-lasting wear
  • Limited edition

Take graphic eye looks to the next level with bright, neon eyeliner from our limited-edition Game Up collection. Eye Win Eyeliner Pots are smooth, creamy, and pigment-packed, making them perfect for going bold during game play. Long-lasting, vibrant eyeliner pots inspired by our favorite games.

Shades Include:

  • Reboot
  • FTW
  • Good Game
  • Lag

GAME UP REZ-ME AWAKENING EYE CREAM


A hydrating eye cream that helps minimize the appearance of dark circles. Part of our limited-edition Game Up collection inspired by our favorite video games, the rich formula is ideal for late-night gamers or anyone who wants to awaken their under eye area.

ELF COSMETICS

BRAND DESCRIPTION

  • Infused with hyaluronic acid and peptides for total hydration
  • Helps minimize the appearance of dark circles for a refreshed under eye area
  • Rich, non-greasy, and fast-absorbing formula
  • Ideal for wearing under makeup
  • Roller ball applicator
  • Limited edition

Part of our limited-edition Game Up collection, Rez-Me Awakening Eye Cream is infused with hyaluronic acid and peptides to nourish and brighten your entire eye area whether you’re in late-night gamer mode or just want to wake up tired eyes. Non-greasy and fast-absorbing for smooth wear under makeup, the rich, hydrating formula is a game-changer for dark circles.

GAME UP SHIELD ME SETTING MIST


A blue light absorbing and hydrating face mist that locks down your makeup for a look that really lasts.

ELF COSMETICS

BRAND DESCRIPTION

  • Sets makeup and refreshes skin throughout the day
  • Lightweight formula
  • Enriched with aloe and elderflower extract for healthy-looking skin
  • Gives skin a matte finish
  • Blue light absorbing face mist
  • Limited-edition packaging and energizing scent

Perfect your skin behind the screen with our Shield Me Blue Light-Absorbing Setting Mist, part of our limited-edition Game Up collection inspired by our favorite video games. This hydrating mist is your screen-time shield, defending your complexion by absorbing blue light during gameplay or any time you’re using your devices. It doubles as a makeup setting spray that refreshes and soothes skin while locking down your look.

GAME UP REZ-ME AWAKENING FACE MASK


A creamy, hydrating face mask infused with hyaluronic acid to revive and nourish skin during game play or any time of day. Part of our limited-edition Game Up collection inspired by our favorite video games

ELF COSMETICS

BRAND DESCRIPTION

  • Creamy formula replenishes dehydrated skin
  • Soothes and nourishes skin
  • Promotes a plumped up, bouncy complexion
  • Can be used as a rinse-off product or overnight mask
  • Energizing scent
  • Limited edition

Hit reset on tired skin with this nourishing and hydrating face mask from our limited-edition Game Up collection inspired by our favorite video games. The creamy Rez-Me Awakening Face Mask is infused with skin-loving hyaluronic acid to deliver a refreshed, bouncy complexion. Apply a thin layer to cleansed skin and leave on for 10-15 minutes before rinsing.

GAME UP GOTTA NAIL THEM ALL KIT


A collection of eight vibrant nail polishes inspired by our favorite video games.

ELF COSMETICS

BRAND DESCRIPTION

  • Eight bright nail polish colors for mixing and matching
  • Compliments your face gaming makeup
  • Great value
  • Limited edition

Whether you’re up all night gaming or AFK, it’s easy to nail your look with the elf cosmetics Gotta Nail Them All Nail Polish Kit, part of our Game Up collection. This limited-edition nail polish set features eight electric colors inspired by your favorite on-screen graphics. Mix and match colors to customize your look for the win.






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