Sneak Peek! e.l.f. xx Jen Atkin Limited-Edition Beauty Collection

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e.l.f. Cosmetics has just released a sneak peek of their limited-edition collection created in collaboration with celebrity hairstylist Jen Atkin, and we’ve got all the details!  The collection includes products ranging in price from $5 to $20.


Official Release Date: April 5th, 2021

Where To Buy:  e.l.f. Cosmetics + Ulta Beauty


Jen Atkin Let’s Elfing Do It Palette $14.00

Brand Description:

An all-in-one face and eye palette featuring a bronzer, blush, highlighter, and 4 eyeshadows to recreate Jen’s effortlessly chic look.

  • All-in-one face and eye palette to recreate Jen’s go-to chic makeup look
  • Luxe powder formula
  • Complete range of universally flattering matte and shimmer shades
  • Includes 4 eyeshadows, 1 bronzer, 1 blush, and 1 highlighter

Achieve Jen’s signature chic makeup look with the only palette you’ll ever need. This all-inclusive face and eye palette features a complete range of universally flattering shades, including: 4 luxe eyeshadows, 1 sun-kissed bronzer, 1 sheer-matte blush, and 1 shimmery highlighter to create Jen’s go-to gorgeous glow. Choose from 2 palettes that complement all skin tones.

Where To Buy:  e.l.f. Cosmetics + Ulta Beauty


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Jen Atkin Xxtra Lip Duo $8.00

Brand Description:

A 2-in-1 creamy lipstick and liner duo that defines and enhances lips with a pop of rich, matte color.

  • 2-in-1 lipstick and liner duo
  • Defines and enhances lips
  • Creamy formula glides on smooth for comfortable wear
  • Vibrant color with a rich, matte finish
  • Choose from 3 sultry shades

Meet the perfect pair: a 2-in-1 lipstick and liner duo of complementary shades that’s ideal for enhancing and shaping your lips. Line and define your pout with the blendable liner; then, flip it and swipe on the creamy lipstick, delivering smooth, vibrant color and a rich, matte finish with XXTRA pop. Choose from 3 of Jen’s go-to shades: a haute red, the perfect pink, and a fresh brown nude.

Where To Buy:  e.l.f. Cosmetics + Ulta Beauty


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Jen Atkin Hair and Brow Pomade $6.00

Brand Description:

A 2-in-1 clear pomade designed to groom your brows and tame flyaway hairs on-the-go.  

  • Groom brows and smooth down flyaways with one product
  • Universal clear shade Pro-level, long-wear formula
  • Micro-brush evenly distributes product
  • Perfect for on-the-go touch-ups

When it comes to hair, Jen is a pro—and this 2-in-1 pomade works double duty to set and define your brows, plus tame flyaways and baby hairs at your hairline. This pro-level, long-wear clear formula is easy to use and universal for all hair colors and skin tones. It also features a unique micro-brush that evenly distributes product to ensure all hairs look smooth and stay put. It’s perfect for tossing in your purse and touching up on-the-go.

Where To Buy:  e.l.f. Cosmetics + Ulta Beauty


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Jen Atkin Mist Me $8.00

Brand Description:

A lightweight facial mist that hydrates skin and refreshes makeup with an irresistible coconut scent.

  • Easy mist application instantly renews skin before and after makeup
  • Lightweight formula infused with soothing and nourishing ingredients
  • Moisturizes skin and refreshes makeup throughout the day
  • Invigorating coconut scent
  • Great for all skin types

Press “refresh” with a delicate and hydrating spritz. Inspired by Jen’s love for our best-selling mists, this lightweight facial mist is created to instantly renew, moisturize, and refresh skin before and after makeup application. Lightly mist over a bare face to invigorate your skin with nourishing Vitamin E and Coconut, then spray anytime to refresh makeup throughout the day. The irresistible coconut scent provides a revitalizing boost.

Great for: All skin types.

Where To Buy:  e.l.f. Cosmetics + Ulta Beauty


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Jen Atkin Zero Effort Liner $5.00

Brand Description:

A cream-to-powder, long-lasting eyeliner pencil that effortlessly swipes a defined line or smudges out for a smokey eyeshadow look.

  • Cream-to-powder pencil glides on effortlessly
  • Long-wear, satin formula
  • Swipe, smudge, or smolder to create any look
  • Apply on the lash line and water line
  • Available in 2 shades  

One perfect liner, zero effort. Enhance your eyes in one swipe with this highly blendable, cream-to-powder eyeliner pencil. From clean-line definition to diffused, smokey eyeshadow vibes, you can easily swipe, smudge, and smolder the formula into your favorite long-wear look that makes an impact. Available in 2 sultry shades.

Where To Buy:  e.l.f. Cosmetics + Ulta Beauty


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Jen Atkin Xxtra Lip Kit $20.00

Brand Description:

A complete set of 3 dual-ended lipstick and liner duos that define and enhance lips with rich, matte color.

  • Complete set of 3 dual-ended lipstick and liner duos
  • Defines and enhances lips
  • Creamy formula glides on smooth for comfortable wear
  • Vibrant color with a rich, matte finish
  • 3 sultry shades for any occasion: Red-y to Go, Se.l.f. Made Pink, Bring it on Brown

Can’t choose just one? This complete set features all 3 Jen Atkin XXTRA Lip Duo shades—Red-y to Go, Se.l.f. Made Pink, and Bring it on Brown—lets you shape, enhance, and match your pout to your mood. Line and define your pout with the blendable liner; then, flip it and swipe on the complementary creamy lipstick, delivering smooth, vibrant color and a rich, matte finish with XXTRA pop.

Where To Buy:  e.l.f. Cosmetics + Ulta Beauty


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Jen Atkin Eyes Up Here Kit $12.00

Brand Description:

A complete 3-piece brow and eyeliner kit that gives you all the tools to create Jen’s chic, defined look.

  • Complete 3-piece brow and eyeliner set
  • Helps you create Jen’s effortlessly chic eye looks
  • Perfect for grooming, defining, and setting eyebrows
  • Includes: Zero Effort Eyeliner in Jet Black, Hair & Brow Pomade, and a Dual-Ended Eyebrow Brush

This power-packed, 3-piece brow and eyeliner kit contains all the essentials you need to recreate Jen’s chic, defined look.

  • Zero Effort Eyeliner in Jet Black – A cream-to-powder, long-wear eyeliner pencil that effortlessly swipes, smudges, and defines eyes.
  • Hair & Brow Pomade – A pro-level clear pomade with a micro-brush, designed to groom your brows and tame flyaways at your hairline.
  • Dual-ended Eyebrow Brush – A 2-in-1 brow brush with a spoolie on one end to brush brows into shape, and an angled brush on the other end for filling in sparse hairs with your favorite brow cream or powder.

Where To Buy:  e.l.f. Cosmetics + Ulta Beauty


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