Ulta Beauty Make It Black Collection

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Ulta Beauty has just launched their new collaboration with Sharon Chuter, Pull Up For Change, and 7 top beauty brands to launch the Make It Black Collection. 

“100% of the net proceeds of all sales of Make it Black products will be made to the Pull Up for Change Impact Fund. Products are available in limited quantities and are sold exclusively in the USA, while supplies last. ” – Ulta Beauty Instagram

The collection initially launches on February 8th with additional products being released throughout the month of February.  Check out more information about the release below!

Official Release Date: February 5th, 2021

Where To Buy:  Ulta Beauty

ColourPop Make It Black Lippie Stix $7.00

Brand Description:

Get one swipe pigmentation in a full-coverage, matte finish in a super comfortable formula loaded with skin-loving ingredients like shea butter and Vitamin E. Lippie Stix formula contains Vitamin E, Mango, Avocado, and Shea butter for added comfort and moisture. None of ColourPop’s Lippie formulas contain any nasty ingredients like parabens or sulfates.

  • Like Magic – Mid tone nude
  • Galore – Deep red violet
  • I Heart This – red fuchsia
  • Pitch – Chocolate brown

ColourPop Make It Fearless Eyeshadow Palette $10.00

Brand Description:

ColourPop’s richly pigmented 5-pan Make It Fearless Eyeshadow Palette features 5 must-have shades in a range of dimensional finishes to create a look that’s iconic.


  • Oasis – Warm bright yellow
  • Bold – Warm golden bronze
  • OOO – Hot red orange
  • High Key – Bright fuchsia
  • Say Yes – Deep red brown

ColourPop Make it Unstoppable Super Shock Shadow Duo $12.00

Brand Description:

Create the easiest 2 shadow look with ColourPop’s famous Super Shock Shadow formula that delivers intense pigmentation and easy application.


  • Main Attraction – Bright copper with pinky red flip
  • Millennium – Warm Burgundy with a coppery flip

ColourPop Make It Black Creme Gel Liner $7.00

Brand Description:

ColourPop’s Creme Gel Liner glides on smoothly for comfortable application in the waterline. The creamy formula makes blending super easy and formula dries down for long-lasting wear.

Shades Include:

  • Boots (true hot pink)
  • Rosette (warm rose gold)

UOMA Beauty Afro.Dis.Iac Cleopatra Ink Liquid Eyeliner $18.00

Brand Description:

She’s even more defiantly black and seductively precise! Turn up the heat and live boldly with UOMA Beauty’s Limited Edition Afro.Dis.Iac Cleopatra Ink Liquid Eyeliner. A strikingly intense, long lasting, water-resistant liquid eyeliner, now with 80% more product for the same price! With a new ultra fine felt tip design, Afro.Dis.Iac delivers an even deeper jet black formula that applies with smooth precision to create the most intense eye looks. High purity carbon black guarantees dramatic and bold color, while the long lasting formula stays put all day, yet removes easily with warm water. Get into UOMA Beauty’s Afro.Dis.Iac Liquid Eyeliner: she’s blacker, and lasts longer!

It’s now up to you; serve all the looks and bring out the queen within. Thin lines, thick lines or feline flicks, you can expect intense color and effortless gliding.

Morphe Make It Black Continuous Setting Mist $16.00

Brand Description:

Morphe partnered with Make It Black to create this limited-edition Morphe Continuous Setting Mist that benefits the Pull Up for Change Impact Fund.* Pull Up for Change is a California-based non-profit fighting to achieve economic equity for Black communities all over the world. With your purchase, you can help Pull Up for Change directly support Black folks everywhere. So, you set your glam and you set it RIGHT.

A micro-fine mist sets liquid or powder makeup with a radiant finish. A continuous, air-powered spray delivers even and controlled application.

  • Original, cult-favorite formula
  • Delivers a radiant finish
  • Infused with Vitamin E, Vitamin B5, and fruit extracts
  • Continuous-powered spray results in an even & controlled application

NYX Make It Black Warm Neutrals Ultimate Shadow Palette $18.00

Brand Description:

NYX Professional Makeup is proud to partner with Pull up for Change to celebrate the beauty of Black and so we Make it BLACK. Featuring limited edition black packaging, their iconic Ultimate Shadow Palette Warm Neutrals features a variety of neutral colors perfect for any skin tone. With this palette, we stand together to celebrate the beauty of black and collectively take a stand against the vilification of the word Black*

Maybelline x Make It Black SuperStay Matte Ink Liquid Lipstick – Thrillseeker $9.49

Brand Description:

Black is Resilient. This limited edition Super Stay Matte Ink liquid lipstick in Thrill Seeker gives you a midnight black matte finish in one stroke, for up to 16 hours. Inspired by the energy, diversity, and strength of New York City.

Key Benefits:

  • Long-lasted, saturated liquid matte
  • Highly-pigmented color
  • Limited edition shade and Make it Black packaging

PÜR x Make It Black Fully Charged Magnetic Mascara $22.00

Brand Description:

PÜR’s Fully Charged Magnetic Mascara has a revolutionary ”magnetic” polymer matrix that wraps a positively charged elastic veil around each eyelash to instantly lift, separate and define lashes for maximum, long-lasting lash length, volume and curl. Nourish lashes and give them more flexibility to maintain lift and curl with the lash-loving benefits of Panthenol (Vitamin B5) & Vitamin C Ester. This limited-edition Fully Charged Mascara, powered by innovative Magnetic Technology, is set in sleek, custom all black packaging.

Briogeo Limited Edition Be Gentle, Be Kind Avocado + Kiwi Mega Moisture Superfood Mask $36.00

Brand Description:

Briogeo’s deeply nourishing Be Gentle, Be Kind Avocado + Kiwi Mega Moisture Superfood Mask is protein-free and clinically proven to boost moisture in dry hair, leaving it softer and more hydrated. This treatment is enriched with smoothie-inspired ingredients, plus essential vitamins and phytonutrients to support healthy hair and scalp. This hair mask is clean, naturally-derived, formulated 6-free, and made with Briogeo’s proprietary NOVA Complex.

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