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Ready to blow away the rules of volume? L’Oréal Paris introduces Air Volume Mega Mascara, a new evolution of mega lash volume that inflates and puffs up lashes, just like a hot air balloon, yet feels light as air (84% of women said volume feels light as air*)! How does this happen? With a new ingenius formula and packaging, Air Volume defies the rules of gravity and volume. The Air Volume formula is air whipped to create a lash multiplying effect with more volume that is weightless on lashes. This weightless mega volume and wear locks in for all day wear, lasting upto 24HRS. The key to the mega volume impact and longwear is in the lashing-building team of the the airy formula and double-bristle brush. The unique high charge, cushiony bristle brush captures, separates and coats every lash from the root to the tip for thick and full lashes. The short bristles catch and load lashes deep at the roots while the long bristles dispense the intensely black formula evenly for fully blown out lashes. The pink metallic balloon-shaped packaging protects and seals in the airy formula. Lashes are inflated and puffed up to dramatic levels of buildable volume upon each application. Hate raccoon eyes? Air Volume is smudge and flake resistant. Blow aways the rules of volume and drop the weight with Air Volume Mega Mascara.