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Get all the details on the new beauty brand launch from Selena Gomez! Meet Rare Beauty! The company’s mission is to mission is to shape conversations around beauty, self-acceptance, and mental health. The products in the launch range in price from $5 to $29. Check out the details below!
Official Release Date: September 3rd, 2020
Where To Buy:
Liquid Touch Weightless Foundation $29
A weightless foundation with concentrated pigments that feels barely there while providing buildable medium-to-full coverage with a natural finish.
Featuring a convenient doe foot applicator, this foundation delivers pure pigments packed in a serum-like base, making it easy to blend and build coverage while evening out skin tone and hiding the look of pores—no clogging or caking. With a botanical blend of lotus, gardenia, and water lily, it calms and nourishes skin for comfortable long wear in 48 shades.
Liquid Touch Brightening Concealer $19
A lightweight, hydrating concealer with cake-free, medium-to-full coverage that lasts while brightening skin with a radiant finish.
This concealer instantly hides blemishes, dark circles, and redness, with buildable coverage and a skin-like finish that won’t cake or settle into fine lines. With a botanical blend, it’s creamy and hydrating, yet long-lasting and sweat-resistant. Plus, it comes in the same 48 shades as Liquid Touch Foundation.
Lip Souffle Matte Cream Lipstick $20
A weightless air-whipped lip cream that hugs lips with rich color and nourishing hydration that gives a soft velvety matte finish.
This hydrating, whipped matte formula glides on for full-on color and a featherweight feel that stays comfortable all day with no drying or caking. Made with a botanical blend of lotus, gardenia, and white waterlily, plus Vitamin E, it nourishes while smoothing out lips with a soft blurring effect.
Available in 12 shades.
With Gratitude Dewy Lip Balm $16
A hydrating, nourishing balm that adds a hint of just-kissed color with a natural dewy finish.
With sheer color and soft shine, this tinted lip balm wraps lips in weightless hydration that lasts all day so they feel nourished and nurtured. With shea butter and a botanical blend of lotus, gardenia, and white waterlily, it cushions lips while building color so they look fuller and healthier.
Available in 8 shades.
Soft Pinch Liquid Blush $20
A weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Available in matte and dewy finishes.
Create a pinch-perfect flush using this featherweight formula infused with long-lasting pigments that last all day. Available in matte or dewy finishes, this liquid blush blends beautifully to create soft, buildable color with a natural, second-skin finish.
Available in 8 shades.
Positive Light Liquid Luminizer Highlight $22
A silky, second-skin liquid highlighter that creates a lasting, soft, and luminous finish.
Packed with light-reflecting pearl particles and a botanical blend of lotus, gardenia, and white waterlily, this multidimensional formula lends skin a dewy glow in seconds. Mix this weightless liquid highlighter with foundation or layer it across the high points of the face for instant radiance.
Always An Optimist 4-in-1 Prime & Set Mist $24
An ultrafine, glow-boosting mist that hydrates, primes, sets, and refreshes skin.
Layer this all-in-one mist under or over makeup for a refreshed complexion. Infused with a botanical blend of lotus, gardenia, and white waterlily to help soothe and calm skin, this bi-phase formula also features niacinamide and sodium hyaluronate for the appearance of plumper, smoother skin.
Always An Optimist Illuminating Primer $26
A weightless, silicone-free, gel primer enriched with ultra-fine pearls for a lit-from-within glow.
This silicone-free, water-based gel primer cools upon contact while it smooths, hydrates, and illuminates. The weightless formula is infused with ultra-fine pearls for instant radiance while a botanical blend of lotus, gardenia, and white waterlily help to soothe and calm stressed-out skin.
Perfect Strokes Matte Liquid Liner $19
A longwearing, waterproof, matte liquid eyeliner formulated with ultra-black pigments for dramatic definition every time.
This liner’s flexible brush tip features over 1,000 vegan bristles to create thin or thick lines with extreme precision and control. A revolutionary ink cartridge ensures a constant flow of waterproof, jet-black liquid liner for a strong and smooth matte finish that that won’t smudge, streak, or feather. For best application, shake pen to activate color pigments.
Brow Harmony Pencil & Gel $22
A dual-ended, triangular-shaped, retractable brow pencil and tinted brow gel that creates naturally defined brows.
Creamy and buildable, this ultra-precise pencil creates any brow look—from soft and defined to strong and full. Set the shape with a weightless, tinted brow gel that lifts and holds without feeling stiff or crunchy. Brow Harmony is available in shades designed to complement every hair color.
Available in 8 shades.
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