Foundations – Understanding Formulation

Airbrush:

  • Sprayed onto the face using air instead of a brush or sponge
  • Designed for high definition finish
  • Suitable for all skin types
  • Full coverage that lasts a long period of time

Cream Foundation:

  • Thicker concentration
  • Provides more coverage than liquid foundation
  • Minimal quantity required
  • Perfect for those with dry or mature skin
  • increased hydration helps skin looks soft and smooth

Liquid Foundation:

  • Flexible and provides a natural look
  • Works well for combining two or more shades
  • Works for most skin types,
  • Thicker concentration
  • Provides more coverage than liquid foundation
  • Minimal quantity required
  • Perfect for those with dry or mature skin
  • increased hydration helps skin looks soft and smooth

Mineral:

  • Does not include fragrances, preservatives, alcohol, oils, or chemical dyes
  • Typically in powder form
  • Perfect for acne prone, sensitive, or oily skin due to lightweight feel and buildable coverage
  • Made mostly of inert minerals, also tends to accentuate fine lines.

Mousse:

  • Liquid air-whipped foundation
  • Provides heavy coverage but tends to be matte and weightless
  • Best for those looking for smooth texture, such as dry, sensitive, or mature skin

Powder:

  • Pressed, dry makeup typically with a silky matte finish
  • Tends to offer sheer to medium coverage
  • Perfect for normal to oily skin
  • Helps to control shine
  • Illuminating or matte

Stick:

  • Delivers more product and thorough coverage
  • Provides extra coverage but has a drier consistency
  • Perfect for normal or slightly oily skin

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